Support for Pasadena Small Businesses Affected by Wildfires
In the aftermath of the devastating wildfires that have swept through Los Angeles, many small businesses in Pasadena are dealing with significant challenges. The devastation has not only affected the businesses themselves but also the communities that rely on them for jobs and services. Despite the hardships, some local establishments have taken steps to rebuild and support their neighbors during these trying times.
Resilience of Burrito Express
One notable example of resilience is Burrito Express, a small restaurant in Pasadena that has been in operation since 1978. This establishment has endured various adversities, including the Eaton fire, and continues to serve its loyal customers. Owner Deya Orozco described the current situation as a new level of hardship, even worse than what was experienced during the COVID-19 pandemic. “When COVID-19 hit, we thought this was the worst, but no, this is completely beyond anything we’ve ever seen or experienced,” Orozco stated.
Community Support Initiatives
Upon returning to his restaurant after the disaster, Orozco wasted no time in reopening for business and immediately began serving meals to the community. His efforts reflect a broader commitment to helping not just his own business but also those who are struggling to find employment in the aftermath of the fires. “We’re so grateful to be here and to be able to do this and survive and continue to work,” he expressed, emphasizing the importance of supporting local jobs during such a crisis.
Deluxe 1717’s Compassionate Response
Just a stone’s throw away from Burrito Express, another restaurant called Deluxe 1717 has also made a meaningful impact in the community. This establishment is devoted to providing free meals to those affected by the wildfires while also serving as a makeshift donation center. Owner Onir Chibas remarked on the emotional toll of the fires, stating, “I think the hardest part is that so many of our friends, customers, and co-workers are affected.” The restaurant stands as a beacon of hope for many residents who have lost everything.
A Safe Haven for the Community
The support offered by Deluxe 1717 resonates deeply with its customers. Longtime patron Jill Vig, who tragically lost her home in the fires, shared her palpable gratitude for the restaurant’s efforts: “You can tell I’m a little emotional, but this means everything. It means everything.” Such sentiments underscore the essential role that local businesses play during calamities, providing not just food but also a sense of community and belonging.
The Economic Challenges Ahead
The financial impact of the fires has caused numerous local businesses to struggle as the Pasadena community works diligently to recover. Lisa Dederian, a spokeswoman for the city, emphasized the previous vibrancy of Pasadena, which was known for bustling restaurants and full hotels during events like the Rose Parade. “We need restaurants to get back on their feet and open,” she urged, reflecting the urgent need for community support.
A Call for Community Involvement
Dederian’s call for community involvement echoes the sentiments of many business owners who hope to resume operations fully. “Please come to Pasadena and visit our businesses often,” she appealed. “Help these people. This is their livelihood. Help them survive. Help our employees get back to work so they can recover.” Similarly, Orozco encourages donations to aid their ongoing mission of supporting those in need. “We want to continue to feed as many people as possible,” he stated.
Conclusion: Working Together for Recovery
In the face of immense challenges, Pasadena’s small businesses are demonstrating remarkable resilience and a commitment to serving their community. By banding together and supporting one another, they offer hope and nourishment during a time of crisis. The community is encouraged to take action by patronizing local businesses and providing donations where possible. These gestures not only help sustain the local economy but also foster a sense of solidarity as Pasadena works towards recovery.
FAQs
What can I do to support local businesses in Pasadena affected by the wildfires?
You can support local businesses by visiting them in person, ordering takeout, and spreading the word about their services. Donations to initiatives aimed at helping these businesses and their employees are also valuable.
Where can I find resources for those affected by the wildfires?
Resources for affected residents and businesses can be found on the LA County Emergency Resources website and at designated outreach centers like the Disaster Loan Outreach Center at Pasadena City College’s Continuing Education Center.
Are there any initiatives for providing free meals to those in need?
Yes, several restaurants, including Deluxe 1717 and Burrito Express, have initiated programs to provide free meals to victims of the fires as well as first responders. Participation in these initiatives is welcomed and appreciated.
How have local businesses adapted to the challenges posed by the wildfires?
Many businesses have expanded their hours, launched community support initiatives, and partnered with other local organizations to maximize their impact. They aim to leverage their resources to rebuild the community and support those in need.