BJ’s Restaurant Unveils Snickers Pizookie, Cancelling Broccoli Cheddar Variation
BJ’s Restaurant & Brewhouse has announced an exciting new dessert offering that will soon delight diners across the nation. Instead of the previously considered Broccoli Cheddar Pizookie, the establishment will introduce a Snickers Pizookie, combining indulgent elements for a satisfying treat.
Details of the New Snickers Pizookie
The Snickers Pizookie promises a decadent experience featuring:
- A freshly baked brown sugar cookie base
- Rich vanilla ice cream
- Chocolate cone coating
- Drizzles of caramel sauce
- Chunks of Snickers throughout
Company’s Change in Direction
Heidi Rogers, the senior vice president of marketing at BJ’s Restaurants, Inc., shared insights into the decision-making process. Initially, there was consideration for a savory broccoli option; however, the team realized their inclination towards sweetness outweighed that novelty. “After flirting with the idea of another savory Pizookie our sweet tooth kicked in and we knew we had to give BJ’s guests everything they deserve and more—a Pizookie® made to be shared, savored and celebrated together,” Rogers remarked in a recent news release.
Availability
The Snickers Pizookie will officially be available to dine-in customers starting April 17. BJ’s aims to continue delivering innovative desserts that meet the cravings of their guests.
Conclusion
In an unexpected twist, BJ’s Restaurant & Brewhouse has opted for a beloved candy-inspired dessert over a more unconventional savory option. The introduction of the Snickers Pizookie is set to enhance the dining experience with a delicious blend of flavors and textures, reinforcing BJ’s commitment to offering delightful menu items.
