At a flagship event held on July 9, 2025, in the vibrant Brooklyn borough of New York City, Samsung introduced a groundbreaking lineup of Galaxy devices built around an AI‑first philosophy. Under the banner “Ultra Unfolds,” the company showcased its next generation of foldable smartphones—the Galaxy Z Fold 7 and Z Flip 7—alongside the mainstream Z Flip 7 FE variant and an all-new Galaxy Watch 8 series. The announcements highlighted on‑device translation, smart camera capabilities, and enhanced battery longevity as the core pillars of Samsung’s pivot toward AI‑driven mobile experiences.
Among the standouts, the Galaxy Z Fold 7 emerged as Samsung’s thinnest and lightest foldable to date—just 8.9 mm thick when folded and 4.2 mm when open, weighing approximately 215 g. It features an expansive 8‑inch internal Dynamic AMOLED 2X display and a 6.5‑inch cover screen, offering productivity and media versatility. Under the hood is a Snapdragon 8 Elite for Galaxy chipset, powering an AI‑enhanced ProVisual Engine with a 200 MP main camera, a 12 MP ultrawide, and a 10 MP telephoto module, supported by improved editing tools such as object removal and noise reduction.
The Galaxy Z Flip 7 received its own AI upgrade, featuring a larger 4.1‑inch cover display and a 6.9‑inch internal screen, improvements over its predecessor. Weighing in at 13.7 mm thin, it delivers up to 31 hours of video playback, thanks to a 4,300 mAh battery and optimized software. With dual rear cameras (50 MP main, 12 MP ultra-wide) and Google Gemini integration, the Flip 7 adds outfit-suggestion features and ProVisual-style camera enhancements to its foldable charm.
For budget-conscious buyers, the Z Flip 7 FE brings many of the Flip 7’s AI and camera improvements at a lower cost (~$900), with a 6.7‑inch internal display, 3.4‑inch cover display, and a 4,000 mAh battery.
Rounding out the hardware reveal was the new Galaxy Watch 8 series, which includes the standard Watch 8, Watch 8 Classic with a rotating bezel, and an updated Watch Ultra variant with increased storage and existing features. These wearables now operate on Wear OS 6 and are powered by Google’s Gemini AI, offering real-time voice interaction, advanced sleep analysis, antioxidant level measurements, and personalized fitness guidance.
On the software side, Samsung emphasized that its flagship AI offerings—Live Translate, Note Assist, Zoom Nightography, Audio Eraser, Browsing Assist, and Generative Wallpapers—will remain free on compatible Galaxy devices, dispelling rumors of imminent subscription fees. These tools are powered by Galaxy AI, Samsung’s integrated AI ecosystem launched with One UI 7 and updated in April 2025. One UI 8, built on Android 16, brings enhanced Knox security, post‑quantum encrypted protection, and deeper AI integrations across system apps.
During the presentation, Samsung’s leadership framed Brooklyn as the ideal backdrop for this technological leap—an area known for its creativity and spirit, mirroring the transformative ambitions of the devices on display.
The Galaxy Z Fold 7 is priced at $1,999, the Z Flip 7 at $1,099.99, and the Flip 7 FE around $899.99. The Galaxy Watch 8 models range from $349 to $550, with preorders already underway and wide availability set for July 25, 2025.
From a broader perspective, Samsung’s event signaled a clear shift toward AI-driven device ecosystems. Features like Live Translate offer real-time voice and text translation during calls without internet dependence—making language barriers more manageable. Note Assist and Transcript Assist streamline user productivity by transcribing, summarizing, and translating meetings and recordings. On the camera front, AI editing tools essentially bring desktop-level photography capabilities into users’ pockets.
Looking ahead, the sustained emphasis on AI integration across foldables, wearables, and software underscores Samsung’s push to differentiate itself in a fiercely competitive smartphone market. By leveraging on‑device AI, enhanced security, and productivity tools, Samsung is positioning Galaxy devices not just as hardware, but as intelligent assistants deeply woven into everyday life.
Ultimately, Galaxy Unpacked 2025 unveiled more than new hardware—it laid the groundwork for a mobile ecosystem where artificial intelligence enhances communication, creativity, and wellness. The real-world impact of these features will become clearer in the coming months, once consumers start exploring the devices in daily use.