On January 13, 2026, Fanatics, the prominent sports merchandising and lifestyle company, officially launched its new entertainment division, Fanatics Studios, at a high-profile event held at the Intuit Dome in Inglewood, California. This marks a significant expansion for Fanatics, as the company aims to diversify beyond its well-established sports merchandise and into the entertainment world. The launch event was a glamorous affair, drawing attention from both sports and entertainment circles, with a number of major figures in attendance, including NFL legend Tom Brady, as well as other athletes and stars such as Aaron Donald, Travis Scott, James Harden, and Hailey Bieber.
Fanatics Studios is designed to produce films, documentaries, live events, and digital content, all with a focus on the intersection of sports and culture. This marks a strategic step for Fanatics, leveraging its deep connections in the sports world to create content that resonates with both sports fans and a broader entertainment audience. The division aims to capture the powerful narratives surrounding sports figures, teams, and cultural events, providing fresh, engaging content for various media platforms.
At the event, Fanatics unveiled several exciting projects that will serve as the cornerstone of Fanatics Studios. Among the most anticipated is a multipart documentary centered on Tom Brady, offering fans an inside look at the life of the legendary NFL quarterback. This documentary is set to highlight Brady’s career, his impact on the sport, and his personal journey through the highs and lows of an iconic football career.
Additionally, Fanatics Studios announced its involvement in producing the official film for the LA28 Olympic Games. This project is expected to capture the grandeur and excitement of the 2028 Summer Olympics in Los Angeles, blending athletic achievement with the cultural significance of hosting the games in one of the world’s most dynamic cities. The event also marked the announcement of Fanatics Studios’ partnership with ESPN for the co-production of the 2026 ESPY Awards, which will celebrate the best in sports with a blend of entertainment and athletic excellence.
Fanatics’ partnership with OBB Media, a leading production company, has helped establish Fanatics Studios as an independent content arm within the company’s broader sports ecosystem. This collaboration is expected to fuel the creation of innovative, high-quality content that will appeal to sports enthusiasts and those captivated by the stories behind major athletes, events, and cultural moments. By tapping into OBB Media’s expertise in content creation and Fanatics’ established brand presence in sports, the studio aims to create a unique blend of entertainment that celebrates the intersection of sports, culture, and storytelling.
As Fanatics Studios kicks off its operations, the company’s foray into entertainment signals a new direction for the brand, one that seeks to expand its influence across multiple industries while continuing to engage its passionate fan base. With exciting projects already in the pipeline, including a focus on some of the biggest names in sports, the studio is poised to become a major player in the production of content that bridges the worlds of athletics and culture. As sports and entertainment continue to converge, Fanatics Studios is positioned to deliver a new era of storytelling for fans and viewers around the world.