Cosm, the Los Angeles–based immersive entertainment and sports technology company, confirmed on July 26, 2025, that it is accelerating its nationwide footprint by opening immersive venues in additional U.S. cities. The company’s next destination is Atlanta—slated for 2026 at Centennial Yards adjacent to Mercedes‑Benz Stadium and State Farm Arena—with further rollout planned in Detroit later that year.
Founded in 2020 through the merger of Evans & Sutherland, Spitz Inc., LiveLikeVR, and C360, Cosm quickly emerged as a key innovator in shared-reality immersive experiences. Its flagship facility, Cosm Los Angeles, opened in summer 2024 at Hollywood Park and has already hosted Dodgers-themed events, premium film screenings, UFC fights, Premier League soccer games, and more.
The Cosm venues feature massive LED domes—87‑foot diameter, wall‑to‑wall high‑resolution screens paired with spatial audio and curated concessions—that simulate being inside a live stadium without physically traveling there. Early shows, including immersive Dodgers broadcasts in early 2025, drew strong attendance and positive engagement from fans.
Following the Los Angeles debut, Cosm opened its second location in Dallas’s Grandscape in late 2024. Now, the company is setting its sights on opening venues in Atlanta and Detroit in 2026 as core U.S. destinations with subsequent plans for international expansion across Europe, Asia, the Middle East, and Australia.
In Atlanta, Cosm is anchored at Centennial Yards—a major $5 billion redevelopment project near Mercedes‑Benz Stadium. The venue is projected to be a 70,000‑square‑foot immersive experience space, offering dining, entertainment, and Shared Reality dome programming akin to a compact version of Las Vegas’s Sphere. Industry sources note that Cosm plans to open there in time for the 2026 FIFA World Cup, aligning with broader revitalization efforts downtown.
Cosm’s executive team includes CEO Jeb Terry, a former NFL player turned tech entrepreneur. Under his leadership, the company has raised over $250 million in July 2024, and more recently secured $300 million in total funding—including capital from marquee investors like Stan Kroenke, Marc Lasry, and Dan Gilbert—valuing the company at approximately $1 billion.
Terry has stated that Cosm is exploring a new funding round contingent on the pace of scale, highlighting that expressions of interest come in daily from international partners across Europe, Asia, and Australia.
The company also benefits from partnerships with major sports leagues and broadcasters—NBA, NHL, NFL, UFC, ESPN, NBC Sports, TNT Sports, and Fox Sports—plus cultural and art programming such as Cirque du Soleil’s “O” and a 25th‑anniversary Matrix Shared Reality screening in June 2025. Cosm Studios, its original content studio, is producing immersive works like “Big Wave: No Room for Error” and “Inside Pop Art,” and offering these through a Premium Media Program to support domes powered by Cosm’s Digistar‑based CX System across educational and entertainment venues.
Expansion into Atlanta follows the success in Los Angeles and Dallas and reflects surging demand at the convergence of live sports, immersive technology, entertainment, and dining. Market analysts describe Cosm as a model akin to TopGolf for immersive sports entertainment—a compact yet powerful experience that fits in many urban markets.
As Cosm builds out its U.S. network—with venues in Cleveland also slated for 2027—it cements its ambition to transform how fans engage with live events. The approach blends digital interactivity, massive screens, and a social environment that bridges physical distance and delivers collective emotional impact.
Cosm’s upcoming launch in Atlanta—not just near, but integrated with major sports venues—underscores the strategy of pairing immersive tech with real-world fan environments. With investor confidence and international interest rising, Cosm aims to redefine event participation and offer immersive experiences as a mainstream entertainment alternative.