San Diego Comic‑Con’s tech and entertainment pavilion delivered a wave of major announcements on Saturday, highlighting how the convention continues to serve as a powerful platform for high-profile streaming and technology unveilings.
One of the most talked-about announcements was the reveal of Percy Jackson and the Olympians Season 2, which is set to premiere on December 10, 2025, on Disney+. Attendees were treated to a trailer and casting updates, including Levi Chrisopulos as Nico di Angelo and Olive Abercrombie as Bianca di Angelo, who will debut in Season 3. Executive producers confirmed that the upcoming season will adapt “The Sea of Monsters,” bringing new characters like the cyclops Tyson into the fold and expanding the lore of Camp Half-Blood.
Also drawing considerable attention was the announcement of Avatar: Seven Havens, a new sequel series tied to the iconic Avatar: The Last Airbender universe. This reveal comes as part of the franchise’s 20th anniversary celebrations, reinforcing its long-standing fan appeal and cultural impact.
Fans of the Star Wars universe received fresh footage from Ahsoka Season 2, while Paramount+ unveiled trailers for several major titles. These included Five Nights at Freddy’s 2, with a planned December 5 release; Twisted Metal Season 2; and the long-awaited sequel Spinal Tap II. Each preview sparked excitement across social media and fan forums, where speculation and reactions ran rampant.
On the tech and merchandise side, LEGO made a splash by debuting nine new build sets, among them a retro-style Nintendo Game Boy model priced at $59.99. This nostalgic set is part of a broader trend toward merging vintage aesthetics with modern design, appealing to adult collectors and younger fans alike.
Apple TV+ also attracted attention with a mysterious on-site activation titled “Happiness is Contagious,” a teaser for an upcoming sci-fi series by Breaking Bad creator Vince Gilligan. While few plot details were revealed, the cryptic installation stirred curiosity and buzz among attendees and industry insiders.
Perhaps the most significant business news came from Paramount+, which announced a $1.5 billion streaming rights agreement with South Park creators Trey Parker and Matt Stone. The five-year deal gives Paramount+ exclusive global streaming rights to the animated franchise’s 26 prior seasons, as well as 50 new episodes. Season 27 began airing on Comedy Central on July 23 and streams the following day on Paramount+.
Parker and Stone made a surprise appearance at Comic-Con, where they addressed the new season and its provocative satire of both Donald Trump and Paramount itself. Parker offered a tongue-in-cheek apology, saying “We’re terribly sorry,” in reference to White House criticism of the season’s premiere.
These developments underline Comic-Con’s growing role as a launchpad not just for comics and entertainment but also for major tech activations and streaming strategies. The crossover of media, merchandise, and digital marketing was evident in every corner of the convention floor.
Brands like Disney, Apple, LEGO, and Paramount are increasingly using conventions like Comic-Con to roll out immersive experiences that double as viral marketing. With Percy Jackson, Avatar, and South Park all making waves, the event showcased how legacy franchises and new ventures alike are vying for attention in a saturated entertainment landscape.
As the convention continues, more reveals are expected from studios and networks including Amazon, Disney, and Netflix. Panels on upcoming projects like Predator: Badlands, Gen V, and The Legend of Vox Machina are also scheduled to draw significant attention.
Comic-Con 2025 is proving that the line between pop culture, tech innovation, and business strategy is more blurred than ever—and fans appear ready to embrace that convergence.